Using Twitter as Part of an Overall Strategy
As a Twitter user, you should realize that Twitter should be used as part of your overall strategy. It is not enough to just focus on Twitter all day long, as that is putting your eggs all in one basket! If you have a successful following in your niche, it is time to encourage them to visit your blog or website. Better yet — they should be able to easily purchase a product from you since they have grown to trust you.
This message serves as a warning that too many people waste their days away on Twitter. While it’s fun to chat with people, there has to be a limit you set for yourself. Otherwise, while Twitter is keeping you busy, it’s not actually productive. It’s best to set a time limit each day for how much you time you can spend on Twitter. For some people, just 10 minutes per day works well. If you’re having trouble with that low number, and enjoy Twitter as entertainment, you might increase that to an hour or so. The problems occur when people spend hour upon hour on Twitter. That’s no way to build your business!
With that said — that does not mean Twitter isn’t a great IM platform! There are some people making thousands of dollars on Twitter, and have no problem doing so. That’s because they have dominated their niche and have added so much value that people have no problem ordering from them or visiting their website. It’s best to emulate these people. Find out who is successful on Twitter and ask some questions, or model their strategy. You should be following them in your own Twitter account to see what successful Twittering looks like.
Along with Twitter, you might develop a squeeze page, product, affiliate offer, or whatever else is part of your overall business strategy. Please realize that Twitter is just one traffic generation/networking tool, and that there are many others out there as well that you can take advantage of. Writing articles, creating videos, networking on Facebook, networking on MySpace, and other avenues are the perfect ways to advertise your business. Twitter is incredibly fun, and incredibly useful, but it’s just one part of your overall marketing message.
As you start to use Twitter, set those limits for yourself and figure out a game plan. That will help you use it as effectively as possible, so you can start marketing and getting more traffic and more money.
Following Many People on Twitter
Getting followers is a huge concern for many people. Not having any followers means you won’t get traffic, or make any sales. People who are new to Twitter often struggle with this, and wonder what to do with their one or two followers! Well, the first step is to find someone who is popular in your niche and begin to follow their followers. That is because around half of those people will follow you back. This is a great, easy start that many people do not think of.
Of course, that method can take quite a while to do. Some people just do not have enough time to sit there hour after hour adding followers. Sometimes it’s best to be able to just get in and get out with Twitter, and that’s not possible if you have to add followers one by one. That is why there are several tools that have been developed and released to the market place. Some of these tools will auto follow people for you, or select people to follow based on a set of criteria — for example, it will follow anyone who tweets a certain keyword. This hands-off method is a much faster way of building your list of Twitter followers, and is a good method.
This is something that has to develop over time. Twitter has been carefully monitoring how people build their accounts, so you want to tread lightly as some people have had their accounts deleted. Just be sure that your ratio of people you are following to people who are following you back makes sense and looks completely natural. Over time, you will develop a larger list of followers and it will just continue to grow over time. Popular Twitter followers seem to just get more and more followers since you’ll be on some top follower lists. This is a great thing that can help generate more traffic and more sales!
As a marketer, having followers might seem like it’s at the base of your business. However, you really should be developing relationships with the people you follow and who follow you back. Finding these followers in the first place is the first step to successfully adding Twitter to your business model. The next step is developing an effective marketing strategy and learning how to use Twitter to drive traffic and make sales. There are people making thousands upon thousands of dollars per month with Twitter — and now you can try and do the same.
Dominating Your Niche With Twitter
Dominating a niche with Twitter is something many people dream of doing. This works well when many people in a particular niche are on Twitter — at this moment this includes the younger generations. This has been brought into the mainstream by celebrities like Demi Moore, Ashton Kutcher, and Oprah. This is a great thing for you because you really can dominate your niche with Twitter, as the chances are good that several thousand people in your niche will be on the social networking site.
The first you need to do is develop a good profile. This should be relevant to the niche you are trying to dominate, and should link to a relevant site. You can also insert your profile picture, which will help instill visitor confidence — or you can add a related avatar. Adding one that is related to the niche you are in is a great idea as people will be able to relate to it.
After you have developed a good profile, it is time to get followers. You can simply follow the people who are following the most popular people in the niche. Many of these people will follow you back. Then, you want to start tweeting! Be very personable and on topic, especially in the beginning. Interested people will click over to your profile to see what you have to say, and some of these people might even convert into sales.
Gradually, you can start marketing your product or your website. If you have something related and relevant to say, simply link to it. As you start to gain people’s trust, and they start to recognize your name, you will likely get more sales and traffic. It’s also a great thing that the more followers you have, the more followers seem to find you. That’s because you’ll show up on top Twitter lists, as well as in the lists of people who follow you.
Dominating your niche on Twitter is very easy to do — especially if you are a fast mover. Many marketers and business owners have not figured out that this is a great platform to market and get traffic, so it’s time for you to take the lead. Once you do, you’ll find it is quite fun and addicting to use this micro-blog system, and it can lead to some great sales and traffic for you at the very same time. What could be better than that?! Dominating a niche with Twitter is within your reach.
Opening Different Twitter Accounts
Some people are concerned that if they open one Twitter account they will not be able to open another Twitter account. Fortunately, many people have successfully opened multiple Twitter accounts according to the niches they are in. For example, some people might have an Internet marketing Twitter account, and then they might have a Twitter account that focuses on another niche they are in, such as parenting.
You may want to concentrate on building one follower list first before moving on to another. However, if you find that you’re getting many Twitter followers and are successfully getting traffic and sales in one account, it’s time to try your methods in another account. Scale it up!
It’s easy to create another Twitter account. You will need another e-mail address, which is easy to get at Gmail.com or Yahoo.com. Simply put in this e-mail address, choose your username, and you are good to go. This is helpful because you want to really match your marketing and networking to the right people. If you have a list full of people from hundreds of different niches, it will be very hard to match this kind of marketing. Doing so in different niches is really the best choice you can make.
Unfortunately, it can become quite overwhelming to manage all these different accounts. That is when you’ll want to make use of some of the automated tools and methods out there that help you manage multiple accounts. In fact, there’s a product available that is very comprehensive and includes a method for managing more than one account. For the savvy marketer, this is actually a must! To see this product please visit TweetLater.com
Figuring out whether you can open up different Twitter accounts is just one thing you need to educate yourself on if you want to dominate your niche on Twitter. You do need to be careful about automated methods and building many different Twitter accounts very quickly, because that will definitely raise a red flag in the Twitter system. You want to work with the system, provide value, and develop a good Twitter business model in order to make as much money as possible and drive as much traffic as possible to your website.
If it fits into your current business model, open another Twitter account! This’ll be a great decision that will help you to drill down into different niches and master all of the ones you decide to target.
