social media and twitter

So here is how you can use twitter as a marketing tool

Engagment is key and that’s what you should be primarily using twitter for.

It may not be too far from seeing twitter being installed in browsers, and desktops applications in companies to make communication more productive.

Marketing on twitter can be done so cost effectively you as a company may not find an easier way to get the right information back. Feedback on your company’s portfolio of services and products can be set up in minutes. the fact that you can have private tweets opens up a nice community and message board for organizations.
All in all a company can start to engage and have a human face to their corporate entity very easily and very quickly.

Using twitter as a support desk can be done with a particular application at the time of writing this called cotweet, it has the ability to add multiple accounts assign specific conversations and issues to specific users. Imagine hiring an employer to manage your customer support desk using twitter anywhere any place even on the go using mobile technology, real live chat at no cost, is truly is taking customer engagement to another level.

On the note of pure marketing and promotions they can be done on twitter with the proviso that you are not bombarding your followers with promotions all the time, the simple behaviour of engagement, providing quality tweets and updates and links to multiple sites spreading the love will mean when you are ready to promote the link the followers will be much more inclined to click on that link and accept promotions.

you can set up feeds to your twitter account to promote great content and also position your account to attact leads and effectively bring followers into the next phase of your sales funnel.
Remember twitter is cahnging all the time, new external tools wqill make more possible. You can do all manner of things with twitter, but doing it responsibly is the key.

So the conclusion is that as company you can use twitter as a marketing tool by reaching out to new and current customers at almost no cost other than time and labour. It’s all too easy to tweet something that can lead to legal issues, company’s shoudl be serious about the twitter account they use. Certain aspects of twitter can leave companies wide open for legal trouble, they need to look at this seriously!
It’s important to spend the time to learn twitter properly.