social media and twitter
So here is how you can use twitter as a marketing tool
Engagment is key and that’s what you should be primarily using twitter for.
It may not be too far from seeing twitter being installed in browsers, and desktops applications in companies to make communication more productive.
Marketing on twitter can be done so cost effectively you as a company may not find an easier way to get the right information back. Feedback on your company’s portfolio of services and products can be set up in minutes. the fact that you can have private tweets opens up a nice community and message board for organizations.
All in all a company can start to engage and have a human face to their corporate entity very easily and very quickly.
Using twitter as a support desk can be done with a particular application at the time of writing this called cotweet, it has the ability to add multiple accounts assign specific conversations and issues to specific users. Imagine hiring an employer to manage your customer support desk using twitter anywhere any place even on the go using mobile technology, real live chat at no cost, is truly is taking customer engagement to another level.
On the note of pure marketing and promotions they can be done on twitter with the proviso that you are not bombarding your followers with promotions all the time, the simple behaviour of engagement, providing quality tweets and updates and links to multiple sites spreading the love will mean when you are ready to promote the link the followers will be much more inclined to click on that link and accept promotions.
you can set up feeds to your twitter account to promote great content and also position your account to attact leads and effectively bring followers into the next phase of your sales funnel.
Remember twitter is cahnging all the time, new external tools wqill make more possible. You can do all manner of things with twitter, but doing it responsibly is the key.
So the conclusion is that as company you can use twitter as a marketing tool by reaching out to new and current customers at almost no cost other than time and labour. It’s all too easy to tweet something that can lead to legal issues, company’s shoudl be serious about the twitter account they use. Certain aspects of twitter can leave companies wide open for legal trouble, they need to look at this seriously!
It’s important to spend the time to learn twitter properly.
Are You Posting Good Information on Twitter for Your Followers?
So You have twitter account, have followed a few people and are gaining followers, time to add some value and meet new people. (Note, for the first few weeks I suggest following people in your niche or interested in your niche so that you build a base of people to build relationships with.)
The whole follow people and get followed back practice, in mass, was not very appealing to me before but I now mix up the techniques that I use to get followers. We will talk more about that later. Today it is all content.
When I got started on twitter I was posting about business and my personal life. I was pretty boring posting random activities from my day. Maybe half a dozen to a dozen tweets per day. So then I started posting some favorite quotes. I spent Sunday night getting all of my quotes scheduled for the week. I was sending out a few quotes a day, not a bad place to start.
I realized that I was earning a lot more followers by posting famous quotes than I had been gaining by Tweeting about myself. So there it was, I was adding more value and the response was incredible. The more valuable my Tweets the more followers I gained.
I did the quote thing for a couple of weeks as I learned more and more about Twitter and what my followers wanted to read about. So I started posting links to my favorite bloggers. Once I began Tweeting links to great content my number of followers grew exponentially. I have always followed my favorite topics and all of my niche keywords using Google Alerts. So I began to put Google Alerts to work.
Every morning I read through my Google Alerts and Tweeted links to my favorite blog posts and articles. I was using Tweetlater to schedule all of these great stories and was getting more followers than I was [getting before].
When I saw that posting to my favorite content was working I began posting to my own content. As my original blog content grew and grew the more I posted linked to my own site. And the more often I blogged the more Twitter followers I got and the more readers I acquired for my blog.
So I was testing different content and started to find out what the Twitter community was most interested in.
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Social Marketing, Twitter and Your Business
