So You have twitter account, have followed a few people and are gaining followers, time to add some value and meet new people.  (Note, for the first few weeks I suggest following people in your niche or interested in your niche so that you build a base of people to build relationships with.)

The whole follow people and get followed back practice, in mass, was not very appealing to me before but I now mix up the techniques that I use to get followers.  We will talk more about that later.  Today it is all content.

When I got started on twitter I was posting about business and my personal life.  I was pretty boring posting random activities from my day.    Maybe half a dozen to a dozen tweets per day.  So then I started posting some favorite quotes.  I spent Sunday night getting all of my quotes scheduled for the week.  I was sending out a few quotes a day, not a bad place to start.

I realized that I was earning a lot more followers by posting famous quotes than I had been gaining by Tweeting about myself.  So there it was, I was adding more value and the response was incredible.  The more valuable my Tweets the more followers I gained.

I did the quote thing for a couple of weeks as I learned more and more about Twitter and what my followers wanted to read about.  So I started posting links to my favorite bloggers.  Once I began Tweeting links to great content my number of followers grew exponentially.  I have always followed my favorite topics and all of my niche keywords using Google Alerts.  So I began to put Google Alerts to work.

Every morning I read through my Google Alerts and Tweeted links to my favorite blog posts and articles.  I was using Tweetlater to schedule all of these great stories and was getting more followers than I was [getting before].

When I saw that posting to my favorite content was working I began posting to my own content.  As my original blog content grew and grew the more I posted linked to my own site.  And the more often I blogged the more Twitter followers I got and the more readers I acquired for my blog.

So I was testing different content and started to find out what the Twitter community was most interested in.

Checkout More in this Series:

Social Marketing Domination

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Social Marketing, Twitter and Your Business