Learn Why Twitter Is A Top Business Tool
It would not take a genius to guess you know what Twitter is. While the state of the economy is, at last, showing signs of recovering; driving new business and retaining customers continues to be a battle. Subsequently, marketers are working overtime with a host of strategies. Key amongst these, Twitter is winning a lot of new business
If, by chance, you aren’t familiar with Twitter, you can easily locate a quick Twitter introduction online.
That is not to say that other platforms do not have a place; of course they do. Twitter would not be anywhere near as much fun if we were all forced to use it; human nature, (rip MJJ), if nothing else.
However, the beauty of Twitter is in its ease of use; for readers and posters alike. Other than changing a few settings once creating your account, and the occasional background change; you can do everything from your tweet entry box.
Direct public messages can be sent with the inclusion of the @ symbol and then the user name of whomever it is you wish to, whilst private messages can be sent in much the same way; substituting the @ for a D.
Just as easy; is developing your network of followers. With profiles easy to check and a host of ways to join in; significant numbers can be yours within days. Relevant, pithy and informative postings taken for granted of course. Many find that using a personalized background for Twitter helps attract followers, because it distinguishes you from other users.
It would be challenging to come up with a company that could not get Twitter to work for them. I can of course think of certain areas where it would be most effective; professional writers, musicians, comedians; anybody that aims to entertain or inform. After all, Twitter is a social (entertaining) platform.
It is a great tool particularly for alerting your followers to breaking news, sudden changes in circumstances and even special deals. People like to feel wanted, and being on Twitter is showing your customers you care in many respects.
It would not be too risky of me to suggest other networking sites will come online, and is therefore not too risky to suggest Twitter will be superceded. However, as of right now Twitter is the best in its field. Happy Tweeting!
Get More Out of Your Business With These 5 Twitter Tips
A helpful business tool? The newest shiny thing for internet marketers? Whether you’re a fan of Twitter or view it as the latter, there’s no denying its skyrocketing popularity. With just 140 characters to express yourself, we’ve got five Twitter tips to help you make the most of each message and take advantage of all this oddly addictive social networking tool has to offer.
Make Your Customer Service More Responsive – Small business owners are quickly learning how powerful and useful Twitter can be when it comes to providing customer service. Setup a permanent search on a Twitter app that allows you to search your business name and respond directly to customers with questions or complaints. Being proactive and initiating a solution can go a long way!
Make Sure Your Bio is Complete – Unlike tweets, you have a mind-boggling 160 characters to use in your bio (which appears on your profile page) – use every one of them! Be descriptive and write a descriptive bio that will make others want to follow you or at the very least strike up a conversation to learn more.
Go Mobile – There are literally hundreds of Twitter apps designed specifically for mobile devices. Whether you use the iPhone or HTC, these apps can help you easily access, manage and organize your account wherever you may be. If you’re overwhelmed by the sheer number of those available, narrow your search down by searching for those that provide the functions you want the most (e.g. want to share pictures via Twitter? Get TwitPic). There are also a myriad of top 10 iPhone apps and “best Twitter apps” lists all over the Web…just Google and you’re bound to find one rich with just the apps you want.
Multitask – In a similar vein, there are a variety of desktop applications that can make managing tweets (especially if you’re following hundreds of people) much more manageable. TweetDeck is a popular one that allows you to create specific groups (e.g. coworkers or famous people) and split your feed into individual columns based on those groups.
Strike up Conversation – The best and most effective way to gain followers and promote brand awareness is striking up conversation with other users. Follow and send tweets to individuals in relevant industries or companies. Respond to mentions of your company and even ask your customers questions.
